When contract packaging company Blue Frog decided to launch their own range of hygiene products to help address the challenges around the COVID-19 pandemic, they turned to bd2 to devise the brand name, the brand identity and pack designs.
We developed a series of original brand names undertaking research for availability and registering the preferred option of ‘Puraclensa’ as a trademark. As well as designing the brand identity we’ve designed the pack labels and are developing an e-commerce website for direct sales. We're also working with Puraclensa to support their ongoing marketing including strategy development, SEO, PPC and social media campaigns including video production.
“When bd2 presented the initial concepts we were quite simply blown away! There were three completely different approaches and to be quite honest the quality of all three was great - the only issue was choosing which brand name and identity to go with as they were all so good! We’re really happy with our choice of ‘Puraclensa’ and bd2 have helped us through the whole process from registering the trademark onto rolling out the designs across the packs and then into a new e-commerce site. They’ve been really responsive and quick to turn everything around and we’re continuing to work with them on the launch and ongoing marketing."