bd2
value creation driven by innovation

value creation
driven by innovation

value creation
driven by innovation

Our focus is to drive value and deliver real business benefit for all our clients through brilliantly effective and innovative digital, design and marketing solutions.

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building highly effective
digital solutions

We design and develop integrated e-commerce and complex content managed websites with a focus on B2B e-commerce and bespoke software development. We build on Umbraco, the world’s leading Open Source .Net CMS platform.

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strategy development
through proven processes

We want to help our clients make sure they are doing the right things, before helping them do those things right. We have a long and proven track record of highly successful project delivery.

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creative brand design
and program delivery

We design and deliver integrated brand strategies from concept origination through to implementation. We believe that thorough research, creative thinking and a user-centric approach are the critical factors that will make your brand stand out from the crowd.

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user-centric and
customer focused

We put users at the centre of thinking at all times to ensure intuitive, user-friendly and delightful experiences. We work very closely with all our clients to build effective partnerships reflected in the many long relationships we've developed spanning decades.

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  • digital project
    the senator group

    digital project
    the senator group

    Client

    The UK’s largest office furniture manufacturer with in excess of £200M, over 1,000 staff and a global presence. We have worked with Senator for over 20 years developing numerous digital solutions focusing on the key target audiences of Architects and Interior Designers.

    Solution

    Working closely with the business owners, we devised a digital strategy which splits brand and corporate content into separate sites. The corporate site delivers a media rich user experience which focuses on the business’s approach and core values.

  • digital project
    uform

    digital project
    uform

    Client

    Based in a 225,000 sq ft manufacturing facility in County Antrim, Northern Ireland, Uform offer high quality, solid wood kitchen and bedroom doors to the trade. The company was recently listed in the Sunday Times International Track 200 of leading businesses.

    Solution

    We designed and developed a bespoke platform for Uform which integrates with their Sage X3 ERP system for live stock and account specific pricing. The platform enables trade users to order entire kitchens through a unique interface which delivers spreadsheet style order entry for speed and convenience. With a wealth of additional features it has supported exponential growth of their online sales.

  • digital project
    boodles

    digital project
    boodles

    Client

    Established in 1798, Boodles is an iconic British brand which designs, manufactures and retails high-end jewellery through its boutiques in prestigious locations which include Harrods, The Savoy and Bond Street.

    Solution

    We have designed and developed a bespoke EPOS solution fro Boodles called Silk2 which provides access to all product certification and imagery, manages transfers, sales and customer accounts. The system integrates with their Sage X3 ERP solution for live stock data and pricing.

    “‘Silk2’ is a wonderful end product which has streamlined our in-store experience.”
    William Wood, IT Manager.

  • digital project
    prestige leisure

    digital project
    prestige leisure

    Client

    Established in 1992 and based in Livingston, Scotland, Prestige Leisure UK Ltd is a leading distributor of blank garments to printers and embroiderers across the UK and Ireland. Online sales now account for over 80% of their total revenues.

    Solution

    A large scale B2B e-commerce platform which integrates with their Business Central ERP system for live stock and customer specific pricing. In the first quarter following launch, online sales grew by over 600%.

    "bd2, have been instrumental in transforming our online presence. From day one, they have been exceptional."
    Jennifer Weightman, Head of Sales and Marketing.

  • digital project
    the senator group - portal

    digital project
    the senator group - portal

    Client

    The UK’s largest office furniture manufacturer with in excess of £200M, over 1,000 staff and a global presence. We have worked with Senator for over 20 years developing numerous digital solutions focusing on the key target audiences of Architects and Interior Designers.

    Solution

    We’ve developed a bespoke portal to manage and provide access for architects and designers to all digital assets. The portal is a secure online repository for all product and marketing assets including downloads of all images, CAD blocks, Revits, Sketchups and documents as well as an ordering function for fabric samples and a Pinterest style moodboard.

  • digital project
    timco

    digital project
    timco

    Client

    Timco is one of the UK’s largest importers and wholesalers of screws, fixings, fasteners, nails and power tool accessories supplying the building trade and specialist retailers. Online sales have grown to over 70% of their £60M+ turnover since we launched the site.

    Solution

    Large scale B2B e-commerce implementation which integrates with the Sage X3 ERP system for stock and customer specific pricing data, Goldvision CRM for customer accounts and an Agility PIM server.

    "bd2’s expertise and knowledge has provided great insight and results helping to make Timco the number one B2B website in its industry."
    Charles DuPre, Head of Marketing.

  • digital project
    survitec group

    digital project
    survitec group

    Client

    With over 3,000 employees across 96 countries, Survitec is the world’s largest manufacturer of marine safety and survival solutions. Survitec are also market leaders for Pilot Flight Equipment.

    Solution

    A large multi-tenanted Umbraco solution which is integrated with the Perfion PIM system for product data with the corporate and numerous brand/company sites on a single platform. The provides a wealth of product data and corporate content with geo-location and multi-lingual content.

  • digital project
    allermuir

    digital project
    allermuir

    Client

    Allermuir is one of Senator’s key brands. Senator are the UK’s largest office furniture manufacturer with in excess of £200M, over 1,000 staff and a global presence. We have worked with Senator for over 20 years developing numerous digital solutions.

    Solution

    Working closely with Senator’s design team and the business owners, we developed a new platform for the key audiences of architects, interior designers and specifiers. The site is multi-tenanted and manages the display of content across all their global sites publishing product variations within their various branded sites, each with separate user interfaces.

  • digital project
    amspec

    digital project
    amspec

    Client

    Amspec are a leading design and build business with an in-house team of over 50 including interior designers, space planners, project managers, tradesman and in-house joinery manufacturing.
    Clients include Bruntwood, the NHS, Mason Partners and Motor Range.

    Solution

    The Amspec website, built on the Umbraco CMS platform, has evolved to incorporate a media-rich projects section alongside corporate information and a new products catalogue section. The CMS gives the client full editorial control over all content along with a very flexible solution. We also provide ongoing digital marketing support.

  • digital project
    premier workwear

    digital project
    premier workwear

    Client

    Premier Workwear are a leading manufacturer of workwear for the hospitality, health and beauty sectors. We have worked with Premier since 2007 building B2B and B2C sites for the core and various sub brands

    Solution

    We have designed and developed a bespoke solution for Premier using Umbraco which includes a full catalogue of products with a wealth of information and assets, including image gallery, colour swatches, stock availability - from UK and EU warehouses [for logged in users] - a suite of downloads, fabric information, size guides and associated products.

  • digital project
    the senator group - brand

    digital project
    the senator group - brand

    Client

    The UK’s largest office furniture manufacturer with in excess of £200M, over 1,000 staff and a global presence. We have worked with Senator for over 20 years developing numerous digital solutions focusing on the key target audiences of Architects and Interior Designers.

    Solution

    The Senator brand site provides detailed information on all products with specifications, options, imagery, a product configurator and an array of downloadable assets. The site links to the corporate site, product data portal and Senator’s other brands.

  • digital project
    crewsaver

    digital project
    crewsaver

    Client

    Crewsaver is recognised as the world’s leading designer, manufacturer and supplier of high-performance survival technology and marine safety equipment - whenever you see a lifejacket, it’s almost certainly a Crewsaver product.

    Solution

    We have worked with the Survitec Group since 2012, supporting their online presence across all their sites. As part of a program to upgrade the Umbraco Version, we have recently upgraded the Crewsaver site and integrated it with the Perfion PIM solution for product management and provide a ‘single source of truth’ for all their product data.

  • digital project
    allermuir home

    digital project
    allermuir home

    Client

    The UK’s largest office furniture manufacturer with in excess of £200M, over 1,000 staff and a global presence. We have worked with Senator for over 20 years developing numerous digital solutions focusing on the key target audiences of Architects and Interior Designers.

    Solution

    Senator launched a new consumer brand ‘Allermuir Home’ to bring ranges of its design-led Allermuir commercial furniture brand to a new domestic audience. The brand aims to meet the new demand for working at home with stylish and performance led furniture

  • brand project
    hp devops

    brand project
    hp devops

    Client

    HP are one of the world’s largest technology businesses with revenues in excess of $100 billion. Their DevOps team, based in Newcastle, develops and manages IT solutions such as the universal credit platform for the DWP. We have been an approved supplier to HP since 2009.

    Solution

    We carried out a detailed consultancy exercise to rationalise the DevOps USPs into five key attributes. We then developed a strategy, sub brand logo, strapline, a corporate video and marketing collateral.

    "The projects bd2 completed for HP are brilliant, high quality and innovative. bd2 - highly regarded and recommended."
    David Cummings, Cloud Practice Director

  • brand project
    wigan youth zone

    brand project
    wigan youth zone

    Client

    Wigan Youth Zone is Europe’s largest and houses a sports arena with climbing wall, basketball courts, five-a-side football pitches, dance studio, gym, media room, recording studio, cafeteria and mentoring rooms all manned by a staff of 50 to support the town’s teenagers.

    Solution

    Following an in-depth process to define a set of brand values with stakeholders and users, we designed a new marque which uses the WYZ letterforms to suggest dynamism, positivity and connectivity. We then developed a full brand guidelines document for the roll out. We became a patron, donating all our work as part of our commitment to support local charities.

  • brand project
    ldl lighting

    brand project
    ldl lighting

    Client

    LDL Lighting designs and manufactures complete lighting solutions using the latest in lighting design technology. All sectors are covered including commercial offices, large residential and the public sector.

    Solution

    During our research and workshop process, we identified that the - ‘Light Distribution Ltd’ - gave a false impression of its activities suggesting a distributor not a manufacturer. We re-branded the company as ‘LDL Lighting’ with a new logo, strapline and visual identity which has been rolled out across all corporate communications and marketing collateral.

  • brand project
    sherrington’s

    brand project
    sherrington’s

    Client

    Sherrington’s is an independent bar offering a premium range of craft beers, gins and wines sourced from the UK’s leading independent breweries, distilleries and merchants. The interiors creates an ambience akin to those found in Manchester’s Northern Quarter.

    Solution

    The brand name harks back to the building’s days as a hardware shop named ‘Sherrington’s’. This provides the theme for the brand identity which has a distinctly retro feel in terms of the graphics with a custom drawn font and a shop sign badge device. The interiors feature an industrial feel with exposed brick, steel beams and re-purposed packaging to extend the overall hardware theme.

  • brand project
    network space

    brand project
    network space

    Client

    With a property portfolio of over 2.3m sq ft, Network Space is one of the north west’s leading property developers specialising in industrial and office premises. Network Space was recently ranked as the number one SME in an insider north west magazine poll.

    Solution

    We were approached by Langtree to re-brand their commercial property division as ‘Network Space’. The new logo uses dynamic shapes to suggest 3 dimensional spaces, structures, connections, direction and expansion. The brand has been rolled out across all marketing communications and defined within the new brand guidelines manual we developed.

  • digital project
    crossway scaffolding group

    digital project
    crossway scaffolding group

    Client

    Crossway Scaffolding Group is one of the major scaffolding contractors in the UK. They deliver all aspects of scaffold erection, maintenance, inspection, dismantle and design on commercial, industrial, construction and rail projects.

    Solution

    The Crossway website, built on the Umbraco CMS platform, incorporates a media-rich projects section and case studies alongside a wealth of corporate information. The CMS gives the client full editorial control over all content along with a very flexible solution.

  • digital project
    water park lakeland adventure centre

    digital project
    water park lakeland adventure centre

    Client

    Water Park Lakeland Adventure Centre is based on the shores of Coniston Water in the Lake District and provides residential outdoor education and activities for groups of all ages. The centre also delivers specialist skills courses for outdoor pursuits including sailing.

    Solution

    The Water Park website, is built on the Umbraco CMS platform to give the client full editorial control over all content along within a very flexible solution. The site provides information on all courses, booking guidance, downloads and resources.

  • digital project
    property tectonics

    digital project
    property tectonics

    Client

    Property Tectonics, established in 1987, delivers a comprehensive range of professional services in surveying, compliance, construction and asset services supported by ‘Lifespan’, their proprietary asset management software.

    Solution

    The Property Tectonics website, built on the Umbraco CMS platform, supports their content marketing strategy with a depth of information on services, projects and their software solutions along with a blog called the journal featuring industry articles and advice. We also provide ongoing digital and traditional marketing support.

  • digital project
    greenmount projects

    digital project
    greenmount projects

    Client

    Greenmount Projects are a leading design and build business based in the North West. The business provides construction, refurbishment, joinery, design, furniture and electrical services to public and private sectors.

    Solution

    The Greenmount website, built on the Umbraco CMS platform, provides in-depth and media rich content on services, accreditations, the team and their approach supported by a large projects section which is filtered by type or sector. The business is very active in CSR which is reflected in dedicated pages.

  • digital project
    gas music

    digital project
    gas music

    Client

    Gas Music, based in Media City with studios in London, provide music composition, production, sound design, supervision and licencing services primarily to creative directors in advertising agencies and TV and film production as well as directly with brand owners.

    Solution

    The Gas website is primarily a portfolio of work with videos of projects including idents for the BBC [Euros and Winter Olympics] and TV adverts for clients such as Dreams, Proctor and Gamble and Gillette. The site is built on the Umbraco CMS platform which provides complete control over all content.

  • brand project
    milliken carpet

    brand project
    milliken carpet

    Client

    US based Milliken Group is the world’s largest privately owned textile and chemicals company with revenues in excess of $3 Billion. Milliken Carpet Europe manufactures high quality modular carpet for commercial applications and has been a bd2 client since 1999.

    Solution

    The dreamscapes brand was developed for a range of modular carpets targeted specifically at budget travel hotels. The brand was rolled out across wiro-bound brochures in a slip case, bespoke paper over board product display case, press ads and microsite.

  • brand project
    multipart

    brand project
    multipart

    Client

    Multipart was the brand style adopted by the Lex Supply Chain Logistics and Lex Defence businesses when the Lex Group was acquired by Aviva and restructured into separate companies following a £1.1 Billion deal in 2005.

    Solution

    bd2 were commissioned to devise a new brand and guidelines document for the new business which was rolled out across all corporate and marketing communications. We also developed the Msys sub-brand for a suite of IT solutions developed by Multipart.

the umbraco content management
system empowers content editors
and provides freedom for developers.

world's biggest

Open Source .NET content management system.

scalable

Adapts to business needs.

customisable

Tailor to business requirements.

fast time to value

Rapid ROI for business growth.

flexible

Build as you like and as you need.

#1 cms

Highest ranked CMS by G2.

...

why choose bd2?

Established in 1998, we believe our experience adds real value, knowledge, insight and wisdom. We’re proud our track record, the projects we’ve worked on and the commercial benefits we’ve helped deliver for our clients - our platforms have handled transactions with a cumulative value of over £1B.

We have an all in-house team of highly experienced and highly qualified ‘best of breed’ professionals incorporating the skills of Chartered Designers, Chartered Marketers, Umbraco Certified Developers, Agile Project Managers and ITIL and ISTQB accredited testers. We believe that an in-house team is vital to ensure quality control, resource management, continuity and knowledge retention.

We have worked with Umbraco since 2010 and we are Umbraco Gold Partners. All our developers are Umbraco Certified, we attend the annual Codegarden event in Copenhagen and all Business Partner Summits to keep abreast of all the latest Umbraco developments. We’re active in the ever growing Umbraco community.

There’s always an open door at bd2 studios for an initial informal chat about your ideas or requirements - just drop us an email or give us a call and we’ll prep the fresh coffee machines, or if you’d rather chat over a pint we can nip next door to Sherrington’s, our own craft beer bar.

We've worked with bd2 for over a decade and they’ve developed all our online platforms.

The upgrade of our main corporate site, to Umbraco 13, was always going to be significant. The delivery process, managed by bd2 but involving our internal teams and the PIM partner Perfion, has been very involved, but the planning has reaped dividends with the work completed to the agreed timescales and budget.

We’re delighted with the result and how smoothly the upgrade development work, Perfion implementation and integration was handled. I look forward to continue working together as we roll out further site upgrades.

Hannah Burywood

Hannah Burywood
Global Marketing & Communications Leader

"Working with BD2 on the design and development of our new website has been an outstanding experience from start to finish. From the outset, they understood our vision and created a modern, professional site that reflects exactly who we are as a company.

The solution has already proven to be a great success for us.

We wouldn’t hesitate to recommend bd2, their creativity and commitment to quality have been second to none."

Steve Fearnehough

Steve Fearnehough
Managing Director

"Bd2 built ‘Silk’ - our user-friendly EPOS solution which integrates with our Sage X3 systems - over ten years ago. When it came to building ‘Silk 2’ it was an easy choice to go with bd2 again as we’ve always had a great working relationship with bd2 and were very comfortable entrusting this project to them.

From initial project planning, through development and inevitable in-project changes, the bd2 team have been great to work with, always available when needed and excellent at understanding our requirements and putting them into action.

 ‘Silk 2’ is a wonderful end-product which has streamlined our in-store experience, given us access to new features and brought our systems right up to date."

William Wood

William Wood
IT Manager

"Our new website is everything we hoped for and more. It has become a crucial part of our business, with 80% of our sales now coming through it.

We couldn't be happier with our decision to work with bd2. They have not only delivered a fantastic website but have also provided an ongoing partnership that we truly value.

Thank you for your outstanding service!"

Jennifer Weightman

Jennifer Weightman
Head of Sales and Marketing

"bd2 provide an unrivalled level of support and have been integral to the growth of the Timco website. Our old Magento site was handling less than 10% of our overall sales, but the new solution bd2 designed and developed handles over 60% of all our sales.

bd2 has built up a great understanding of our business and what we need. Their expertise and knowledge has provided great insight, as well as results, helping to make Timco the number one B2B website in its industry."

Charles Du Pre

Charles Du Pre
Head of Marketing

"bd2 and I have done amazing, great business together with real insight. The projects completed for HP are brilliant, high quality and innovative.

bd2 - highly regarded and recommended."

David Cummings

David Cummings
Cloud Practice Director

"An agency that knows what they’re talking about and listens to what you’re talking about."

Chris Welsh

Chris Welsh
Managing Director

"We’ve been delighted with the partnership with bd2. The team has consistently exceeded our expectations."

Steve Elting

Steve Elting
Managing Director

"We wanted an EPOS system that could be customer facing, that should be as easy to use as a website and of course as beautiful as a website. That look and feel was important."

James Amos

James Amos
Marketing Director

"bd2 impressed me with their professional approach and highly developed methodologies. I’ve had a really positive experience and get a sense that we’ll work in partnership for years to come."

Dr Warren Larkin

Dr Warren Larkin
Director

"We would like to say a huge thank you for all your support. Everyone at bd2 has been lovely and we really appreciate that. People like yourselves are what made a difference to the testimonial and made it such a fabulous success."

Michael McIlorum

Michael McIlorum
RL Testimonial 2017

"We are used to dealing with leading London agencies so we were genuinely surprised to find a local agency with such a high level of creativity right on our doorstep."

Morag Girdwood

Morag Girdwood
Marketing Director

"From a commercial point of view, the e-commerce solutions we developed in partnership with bd2 transformed the business. When we first started our online journey with bd2, the business turnover was in the mid £20Ms. This grew to over £150M with over £100M of sales online.

I wouldn’t hesitate to introduce bd2 and recommend them as the e-commerce partner of choice."

Paul Shore

Paul Shore
Commercial Director

"bd2 is not just a design agency - we brainstorm projects and work out strategies together way before the design stage."

Alan Simpson

Alan Simpson
Chief Executive Chairman

"It goes without saying that we couldn’t be happier with the new Youth Zone brand. Already feedback is fantastic – it must be good if we can get Dave Whelan to like it! Thanks again for your support thus far. I look forward to working closely with you in the future."

Martin Ainscough CBE

Martin Ainscough CBE
Chairman

"bd2 became a fundamental part of our team. They led us through the process, explaining their ideas and thinking at every stage. We always understood what was being done and why."

Peter Dobson

Peter Dobson
Managing Director

"We reached out to bd2 to create a website for our new property development company. Quite frankly they stood out head and shoulders above the competition and, even more impressively, they delivered beyond our expectations. They developed an image led site, that was simple to use but projected the luxury feel that we want our brand to be associated with. We still receive endless compliments on our website.

It goes without saying that we would strongly recommend bd2 to any firm now looking to improve their online capabilities."

David Roberts

David Roberts
Director

"We have worked with the team at bd2 on various projects for a good few years. They produced our website, which was no mean feat as we were taking two separate product and service sites and combining into one. Not only did they succeed in achieving the brief but they exceeded our expectations.

The team are always helpful and on hand to offer assistance in design ideas and content generation when required and they are always swift in their response, we couldn't recommend them enough."

Patrick Brady

Patrick Brady
Head of Operations

bd2 FYI
articles+insights+news

archive
blog posts

Integrating AI into the Boodles SILK system.

Integrating AI into the Boodles SILK system.

13.02.2026

Client: “We need to use AI.” Us: “Sure. what do you want to use it for?” Client: “We need to use AI.”

B2B? Be more B2C.

B2B? Be more B2C.

17.12.2025

There’s always been a clear line between B2B and B2C, but this distinction doesn’t really reflect the world we live in now. Business still needs to convey its expertise and gravitas to build trust, but it also needs to recognise that being creative doesn’t diminish credibility.

The latest Danish invasion.

The latest Danish invasion.

14.11.2025

This year's Umbraco Business Partner Summit in Manchester was comprised of an exciting mix of announcements, presentations and Q&As from the Umbraco team.

"e-commerce is b*ll*cks."

"e-commerce is b*ll*cks."

03.11.2025

Is one of my favourite client quotes. This is the story about how we proved the client wrong by building their e-commerce platforms and supporting the growth of online sales from zero to over £100M annually - more than 70% of their turnover.

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