bd2 insights

Telling Real Stories: Why Staff Profiles Work (and why we love doing them!)

Categories: marketing + social media + business to business

We’ve been creating staff profiles for clients across a range of industries, from leasing and finance to building professional services and software. What started as a way to simply "show who's who" has become something much more powerful, a way to tell real stories about the people behind the business adding real value.…

How to make a brand toxic in just 6 easy weeks.

Categories: Brand

Elon Musk is synonymous with the Tesla brand, but the destructive crashing of his own reputation has dragged it, and its sales and share price, down with him.…

A little slice of bread and butter

Categories: bd2

Over the years we’ve been delighted to support several charities and good causes by providing our work on a pro bono basis. Our longest involvement has been to support 'The Bread and Butter Thing', a charity which is making a real difference to people’s lives. …

2025 technology predictions

Categories: digital + ecommerce

It's a fairly thankless task trying to predict what's coming in the world of technology, as it changes so quickly, but when Manchester Digital asked us for an opinion piece we couldn't really say no. So here's our thoughts on what might be big in 2025...…

A brand new bd2

Categories: bd2 + Brand

After more than quarter of a century in business, we decided the time was right for a brand refresh because sometimes you need the fresh impetus of a brand new look, or a new brand look.…

Jaaaag

Categories: Brand

If the old maxim that ‘there’s no such thing as bad publicity’ is true, then Jaguar have cracked it with their rebrand.…

Choosing a CMS

Categories: umbraco + digital

When we started bd2 back in 1998, content management systems didn't exist, so why did we choose Umbraco and why do we think it's the right choice for our clients?…

Sustainability is not just about wind turbines, EV charge-points and solar panels

Categories: umbraco

Your website might not be top of the list when it comes calculating your carbon footprint or thinking about energy efficiency, but clean code can reduce processing power and CO2 emissions by up to 75%.…

We can workshop it out

Categories: marketing + Brand + business to business

There’s nothing better than getting all the relevant stakeholders round the table to thrash things out - remembering of course that there’s a difference between healthy debate and heated debate - Workshops are a tried and tested forum to do just that.…

The 2024 Umbraco Business Summit, Odense, Denmark

Categories: bd2 + umbraco + ecommerce

I headed back to Odense, which is about an hour and a half’s train ride from Copenhagen, for this year’s Umbraco Business Partner Summit to find out all about what’s new and what's 'coming soon' in the wonderful world of Umbraco..,…

Manchester. The birthplace of the first industrial revolution and home of the fourth industrial revolution - 4IR.

Categories: design + Brand + business to business

Tegos UK commissioned bd2 to create '4IR' - a Customer Event with a focus on emerging technologies and how Tegos are harnessing this to enhance their solution for the benefit of its customers in the recycling and waste management sector.…

The 7 pillars of content organisation

Categories: digital + umbraco

Bringing together all the content needed for a new website can seem like a daunting task, following the '7 pillars of content organisation' brings structure to the process.…

Umbraco sweeps the boards at the CMS Critic Awards

Categories: user experience + umbraco

Just like Oppenheimer at the recent Oscars, Umbraco has 'swept the boards' at the CMS Critic Awards winning in 5 main categories: Best Enterprise CMS. Best DXP. Best Headless CMS. Best AI Solution in a CMS or DXP. Best Composable Solution.…

Managing access to your digital assets

Categories: user experience + business to business + umbraco

To give away or lock away, that is the question - it’s always a dilemma because you want to provide users with all the information they need but by giving open access to all your digital assets it's very handy for your competitors to download them too.…

Hello. Hello. Hello. Hello. Hello. Hello. Hello. Hello.

Categories: digital + marketing

Online retailer Hello Fresh have been hit with a £140,000 fine, which is just one of the £2.44 million worth of fines the ICO issued since April last year, for sending emails without proper opt outs and having inadequate GDPR procdeures.…

Umbraco 8 eol

Categories: bd2 + digital + umbraco

If your website is built in Umbraco version 8, it's nearing eol. This article answers the questions that we are frequently asked and the issues that you should consider when planning your upgrade.…

Umbraco Business Partner Summit London 02.11.23

Categories: business to business + umbraco + ecommerce

The 2023 Umbraco Business Partner Summit, hosted by McCann's in their rather splendid Bishopsgate office, focused on the platform's ever increasing adoption - globally and by major brands; user recognition - G2 research Leader; and the ongoing development of the solution - ecommerce, composable, marketplace.…

HS2 fingers up to Wigan

Categories: bd2 + wigan

In 1993 the new high-speed TGV train line connected Lille with Paris in one hour. It was a catalyst for the rejuvenation of Lille, an industrial town struggling with the decline of its coal, mining and textile industries, transforming its economy. When HS2 was announced we were assured that ‘Wigan will be the new Lille’.…

The bd25 party

Categories: bd2

As part of our 25 years in business celebrations we held a party at bd2 studios…

and the leader of the .net cms pack is...

Categories: umbraco

Following in depth research into 6 leading .net cms platforms, G2 have published a comparisons report which we've reinterpreted into rankings…