project

HP The Atlas Consortium

Client: The Atlas consortium is comprised of five partner organisations: HP, Fujitsu, General Dynamics, EADS Defence & Security Systems and Logica. The consortium was formed specially to deliver DII [Defence Information Infrastructure] - the largest IT system in Europe. Having achieved HP approved supplier status following a rigorous selection and approval process, bd2 has worked on a number of high profile and complex projects for the MoD through Atlas partner HP, working within their formal procurement and (strict approval processes.) Mentioned twice in same para?

Solution: The project covered the rationalisation of content, copywriting, design [content structure, format and graphics] and production of the Atlas pocketbook including the design of a bespoke polypropylene ring binder with clasp closure. The binder contains multiple sections with tabbed dividers and over 80 pages of content with text, images and diagrams. The Pocketbook provides all ATLAS employees assigned to the MOD account contract with a detailed and unique point of reference and clear understanding of the Consortium's aims in supporting the MOD's IT infrastructure. It acts as the bible for new employees who need to understand the account service goals, delivery expectations, relationship management and departmental hierarchy. We also managed the print production and logistics management, including desk drop delivery to multiple sites.

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design for print

As new communications channels emerge and evolve, to compete alongside traditional methods for the attention of a target audience already saturated with messages, the role of the designer as communicator becomes ever more vital.

Design is a key strategic business tool which can help businesses communicate their messages to prospects, customers, employees and stakeholders. It is a tool which can inform, influence, motivate and sell when implemented effectively. As new communications channels emerge and evolve, to compete alongside traditional methods for the attention of a target audience already saturated with messages, the role of the designer as communicator becomes ever more vital.

Effective design is the key differentiator in getting noticed, in delivering information and in contributing to the creation and maintenance of the special relationship which all businesses need to establish with their customers and suppliers - one which goes beyond that of the pure business transaction.

And whilst the relentless advance of new digital communications have changed, and continue to change, the balance of marketing activity, there is undoubtedly still a place for print.

We believe about appropriateness - of selecting the appropriate channels for the target audience and the most appropriate vehicles to communicate the message.

Increasingly the focus is on integrated campaigns that use a combination of marketing communications channels within an overall 'joined up' approach - direct mail pieces that prompt the target audience to access a website, perhaps with e-vouchers for offers or discounts; prestigious corporate documents such as annual reports that need to deliver a statement on quality as well as content; or product or corporate brochures to leave with a prospect following a visit or request for information.

our approach

It is important to understand the design process in order to gain the most from it and, as with most things, thorough planning is vital to a successful outcome. A major building block in all successful projects is a clear and unambiguous brief which summarises what the client wants to achieve from the project. But before the brief is written, there are important questions to be considered: Why do you need design? Who are you designing for? What are your goals? How do you manage ideas and concepts? How do you make decisions? How will you make design a reality? How do you learn from the experience?

We work within our own proven, structured processes and will work with you to help answer these questions. Then to manage the complete design process, from concept origination and mock ups, through copywriting and imagery onto finished artwork and the entire production process.

If our approach makes sense and the case studies we've included appeal to you, we'd be delighted to show you more of our work and to discuss how we can assist with your project specifically - why not give us a call or complete the quick enquiry form below.

t: 01942 234900

terms and privacy

Please read the following terms and conditions of use before using this web site. In using this website you agree to these terms and conditions of use.

This web site is operated by Bentley Designs Limited Trading as bd2, bd2 Studios, 55 Kenyon Road, Wigan, WN1 2DU. Tel: 01942 234900. If you have any queries about this web site, please contact us, at the above address or email enquiries@bd2.co.uk

data protection, privacy, storing and sharing information

Information from our customers enables us to continually improve the service we offer. However, we take privacy of information relating to our customers very seriously and comply with all UK data protection laws in collecting, storing and using this information. Using this Web Site, or when contacting us both on-line and over the telephone, may involve you giving us certain information about yourself or your business, including your name and address, telephone number and email address. Any information we receive from you, will be stored by us and we will take all reasonable care to keep your personal data secure and to prevent any unauthorised access to it. We may use this information to contact you by email, telephone or post to provide you with details about our services, about employment opportunities with us or any other information which we believe may be of interest to you. It is intended that by providing information about yourself to us you consent to their use for the above purposes. Other than as required by law or in the prevention of fraud, we will not pass information we hold about you to any other organisation. If you do not want us to use this information in this way please contact us at enquiries@bd2.co.uk.

Use of this website

This website contains material which is owned by Bentley Designs Limited T/A bd2. This material includes, but is not limited to, the design, layout, look, appearance and graphics. It is protected by intellectual property laws including, but not limited to, copyright. You may download, view, copy and print information and documentation held at this website provided that the materials are used solely for your own personal use or for product / supplier research in connection with your business or your employer's business. Commercial use is not permitted. The materials may not be altered or modified in any way.

Professional advice

Information provided on pages held at this site and in any documents downloaded from this site is provided for general information only. It is subject to change without notice. bd2 is not responsible for any inaccuracies, makes no representation and gives no warranty as to its accuracy. Since the information was not prepared for you personally, it is not intended to form recommendations or advice. It is your sole responsibility to satisfy yourself that the information is suitable for your purposes. Nothing on this website is intended to be nor should be construed as an offer to enter into a contractual relationship.

Links to other sites

Bentley Designs Limited cannot be held liable for any material or representations contained in other websites, nor does Bentley Designs Limited endorse or make representations in respect to such websites. All links are used at your own risk. In evoking links to other sites, you agree to accept these conditions of use. You may not create a link to this website from another website or document without Bentley Designs Limited's prior written consent.

Virus infection

Bentley Designs Limited takes all-reasonable precautions to prevent virus infection of files contained on this site but cannot guarantee such prevention therefore we accept no liability for viruses. It is recommended that you take all appropriate measures and precautions to ensure appropriate safeguards are in place before downloading information. In using this site you also agree to take all appropriate measures and precautions to prevent the introduction of viruses by you to files held at this website.

Exclusion and limitation of liability

Bentley Designs Limited shall be under no liability to you whatsoever whether in contract, tort or otherwise for any direct, indirect or consequential loss or damages whatsoever including without limitation; loss of contracts, profits, anticipated savings, revenue, business, data, stoppage to other work or direct howsoever arising, due to your use of or in connection with this website. The material and information provided on this web site are provided without any warranties and implied terms and conditions are excluded.

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