how it works

Click above to enlarge our process model which shows the stages we go through to devise an appropriate SEO strategy using research and analysis, then to implement within the site, to monitor and report on results then to refine.

ascension™ search engine optimisation

With thousands of new websites flooding the internet every day, making your website visible isn't always easy and even the best websites can get swamped by the thousands of sites all competing for the same customers. Evolving SEO strategies are critical to managing online visibility and keeping ahead of the competition and a well executed strategy will deliver clear business benefits by increasing relevant traffic to the site and, in turn, increase orders and revenue.

There are over 200 million searches performed on Google every day, therefore a website needs to be more than just a listing. Targeted and structured SEO can make it more visible, more attractive and more likely to generate traffic that in turn translates into business conversions.

At bd2 we view search engine optimisation as a key part of the overall marketing strategy and therefore integration with other areas of the marketing mix such as Social Marketing is critical. We offer a long term strategic approach to firstly define objectives and then to ascertain the steps needed to improve optimisation. Working within your online marketing budget we will implement techniques to achieve these objectives, regardless of the size or style of website, providing regular reports and refining the process. We have a dedicated team of Search Engine Optimisation specialists each with unique skills in research & analysis, implementation and reporting and analysis.

We work very closely with our clients to ensure we get the best results. Our approach will help you to further understand SEO, allowing you to make informed marketing decisions. We go through a proven process to achieve outstanding, ethical, natural search results.

If a site isn't visible to search engine spiders, then it isn't visible at all. A site needs a structure that caters for the indexing requirements of the search engines. The following is included in our website design and build process:

Website coded to validate to WC3 industry standards.
Relevant meta data on each page of the site (keywords, page titles, page descriptions)
Alt tags on all images
Search engine friendly URL's
A dynamic sitemap

In addition to technical optimisation, we offer 'Off-Line Search Engine Optimisation', this includes; Ethical Link Building and Directory submission. Link Building is a complex subject and each campaign will have a different strategy based on the competitiveness of your industry, the campaign goals and resources available.

It's critical that SEO is viewed as an ongoing process, especially as Google are constantly changing their algorithms. It is also important to remember Google are responding to changes such as real time search via social media tool and in turn this has increased the importance of customer reviews.

our approach

We have a dedicated team of Search Engine Optimisation specialists each with unique skills in research & analysis, implementation and reporting and analysis. We work very closely with our clients to ensure we get the best results. Our approach will help you to further understand SEO, allowing you to make informed marketing decisions. We go through a proven process to achieve outstanding, ethical, natural search results.

Please contact vicky@bd2.co.uk for more details.

If our approach makes sense and the case studies we've included appeal to you, we'd be delighted to show you more of our work and to discuss how we can assist with your project specifically - why not give us a call or complete the quick enquiry form below.

t: 01942 234900

terms and privacy

Please read the following terms and conditions of use before using this web site. In using this website you agree to these terms and conditions of use.

This web site is operated by Bentley Designs Limited Trading as bd2, bd2 Studios, 55 Kenyon Road, Wigan, WN1 2DU. Tel: 01942 234900. If you have any queries about this web site, please contact us, at the above address or email enquiries@bd2.co.uk

data protection, privacy, storing and sharing information

Information from our customers enables us to continually improve the service we offer. However, we take privacy of information relating to our customers very seriously and comply with all UK data protection laws in collecting, storing and using this information. Using this Web Site, or when contacting us both on-line and over the telephone, may involve you giving us certain information about yourself or your business, including your name and address, telephone number and email address. Any information we receive from you, will be stored by us and we will take all reasonable care to keep your personal data secure and to prevent any unauthorised access to it. We may use this information to contact you by email, telephone or post to provide you with details about our services, about employment opportunities with us or any other information which we believe may be of interest to you. It is intended that by providing information about yourself to us you consent to their use for the above purposes. Other than as required by law or in the prevention of fraud, we will not pass information we hold about you to any other organisation. If you do not want us to use this information in this way please contact us at enquiries@bd2.co.uk.

Use of this website

This website contains material which is owned by Bentley Designs Limited T/A bd2. This material includes, but is not limited to, the design, layout, look, appearance and graphics. It is protected by intellectual property laws including, but not limited to, copyright. You may download, view, copy and print information and documentation held at this website provided that the materials are used solely for your own personal use or for product / supplier research in connection with your business or your employer's business. Commercial use is not permitted. The materials may not be altered or modified in any way.

Professional advice

Information provided on pages held at this site and in any documents downloaded from this site is provided for general information only. It is subject to change without notice. bd2 is not responsible for any inaccuracies, makes no representation and gives no warranty as to its accuracy. Since the information was not prepared for you personally, it is not intended to form recommendations or advice. It is your sole responsibility to satisfy yourself that the information is suitable for your purposes. Nothing on this website is intended to be nor should be construed as an offer to enter into a contractual relationship.

Links to other sites

Bentley Designs Limited cannot be held liable for any material or representations contained in other websites, nor does Bentley Designs Limited endorse or make representations in respect to such websites. All links are used at your own risk. In evoking links to other sites, you agree to accept these conditions of use. You may not create a link to this website from another website or document without Bentley Designs Limited's prior written consent.

Virus infection

Bentley Designs Limited takes all-reasonable precautions to prevent virus infection of files contained on this site but cannot guarantee such prevention therefore we accept no liability for viruses. It is recommended that you take all appropriate measures and precautions to ensure appropriate safeguards are in place before downloading information. In using this site you also agree to take all appropriate measures and precautions to prevent the introduction of viruses by you to files held at this website.

Exclusion and limitation of liability

Bentley Designs Limited shall be under no liability to you whatsoever whether in contract, tort or otherwise for any direct, indirect or consequential loss or damages whatsoever including without limitation; loss of contracts, profits, anticipated savings, revenue, business, data, stoppage to other work or direct howsoever arising, due to your use of or in connection with this website. The material and information provided on this web site are provided without any warranties and implied terms and conditions are excluded.

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how it works

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Reporting Refining

our approach

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