bd2 approach


bd2 is a creative agency with a strong track record, a proven approach and an experienced team of design, marketing and technical professionals. We use design, strategic thinking and appropriate technologies to help communicate brand messages, across relevant media, to the right audience.

We work within our own structured and proven methodologies to bring controls and measures of performance to the process.

What excites us most is achieving real business benefit for our customers through brilliantly effective design, technical and marketing interventions.

creative


Our approach is, above all, creative as we believe imagination provides the spark that breathes life into any design be it for paper or screen; to get it noticed; to grab attention; and to make it stand out from the crowd.

Our aim is to build real value into brands through effective visual communications and appropriate technologies. We believe that this is best achieved through consistent and integrated application across all relevant channels.

strategy


The constantly evolving digital world places heavy emphasis on devising and refining an effective and coordinated 'e-strategy' that's fully aligned with your business objectives, overall marketing strategies and brand. Most importantly, it has to consider, and thoroughly research, each potential activity in relation to the specific target audience and the landscape in which the organisation operates. Then to ensure that it evolves and adapts so that it is always appropriate.

digital


We specialise in the design, development, optimisation and marketing of websites including integrated e-commerce solutions and content management systems with a full suite of supporting skills and services. We use strategic thinking, structured methodologies and appropriate technologies to deliver successful outcomes for all our clients. We develop within Microsoft's industry leading asp.net and sql server framework.

brand


We are highly experienced in all aspects of delivering brand communications and provide a full service across all forms of print media. We take a holistic view of brand development, to us it's much more than a logo: it's the experience anyone and everyone has when interacting with an organisation. This includes the visual elements of the brand such as the logo, publicity materials, website, stationery, literature and signage which we can create, but these combine with the 'softer' elements such as behaviour, communications, values and relationships to form lasting opinions of the brand as an experience. We work within our own structured and proven methodologies to deliver successful branding programmes.

marketing


We work very closely with our clients to understand them; their markets; the target audiences and messages they want to communicate to them. We are commercially aware and strategically led with a focus on tangible business benefit.

client liaison


We are a customer focused organisation and believe that liaison with our customers is most effective when delivered by our professional practitioners, rather than intermediaries such as account handlers or sales people.

Owner-manager Will Bentley's primary role is that of Art Director and as a hands on designer, he also liaises directly with clients for all key meetings. Vicky Graty, our Chartered Marketer, coordinates research activities and strategic marketing issues. BCS Accredited, Prince 2 Certified Project Manager Oniké Brophy manages all development projects. Design Manager Stuart Green is a highly experienced designer. Office Manager Bryony Wright coordinates, amongst other things, our support desk.

We also encourage direct contact between all our designers and developers and the client to ensure clear communications channels.

If our approach makes sense and the case studies we've included appeal to you, we'd be delighted to show you more of our work and to discuss how we can assist with your project specifically - why not give us a call or complete the quick enquiry form below.

t: 01942 234900

quick enquiry

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bd2 is the trading name of
Bentley Designs Limited
Company Registered Number 3521305